{"id":1978,"date":"2023-03-04T19:40:21","date_gmt":"2023-03-04T12:40:21","guid":{"rendered":"https:\/\/www.jogjahost.co.id\/blog\/?p=1978"},"modified":"2023-03-04T19:40:21","modified_gmt":"2023-03-04T12:40:21","slug":"copywriter-adalah","status":"publish","type":"post","link":"https:\/\/www.jogjahost.co.id\/blog\/copywriter-adalah\/","title":{"rendered":"Apa itu Copywriter? Mengenal Tugas, Skill dan Prospek Kerjanya"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1978&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;67&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;2.9&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;4&quot;,&quot;greet&quot;:&quot;&quot;,&quot;legend&quot;:&quot;2.9\\\/5 - (67 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Apa itu Copywriter? Mengenal Tugas, Skill dan Prospek Kerjanya&quot;,&quot;width&quot;:&quot;79.2&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 79.2px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            2.9\/5 - (67 votes)    <\/div>\n    <\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Apa itu <\/strong><strong><em>Copywriter<\/em><\/strong><strong>?<\/strong><\/h2>\n\n\n\n<p><em>Copywriter <\/em>adalah seorang penulis profesional yang bertugas menulis <em>copy <\/em>atau <a href=\"https:\/\/www.jogjahost.co.id\/blog\/apa-itu-copywriting\/\"><em>copywriting<\/em><\/a><em>.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Copy <\/em>di sini bukan menyalin tulisan orang lain ya! Kalau begitu, gampang banget kerjanya.<\/p>\n\n\n\n<p>Pada konteks ini, <em>copy <\/em>artinya teks bersifat persuasif, yang bisa mendorong seseorang melakukan suatu tindakan. Hal ini jadi elemen penting untuk menunjang kegiatan pemasaran\/<em>marketing.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static-cse.canva.com\/blob\/141738\/z49.jpg\" alt=\"50 brilliant billboard ads that will stop you in your tracks (and what you  can learn from them)\"\/><figcaption>Sumber: <a href=\"https:\/\/www.canva.com\/learn\/billboard-advertising\/\">Canva<\/a><\/figcaption><\/figure>\n\n\n\n<p>Contohnya:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tagline suatu <em>brand<\/em>. Contohnya \u201cSemakin di depan\u201d dari Yamaha.<\/li><li>Script iklan untuk TV, radio, dll.<\/li><li>Teks pada <em>Email marketing.<\/em><\/li><li>Teks pada iklan <em>billboard<\/em>.<\/li><li>Postingan sosial media.<\/li><li>Teks pada <em>landing page.<\/em><\/li><li><em><a href=\"https:\/\/www.publikasimedia.com\/apa-itu-press-release\/\">Press release<\/a>.<\/em><\/li><li>Deskripsi produk<\/li><li>dll.<\/li><\/ul>\n\n\n\n<p>Orang-orang kerap membandingkan <em>copywriter<\/em> dengan <em>content writer. <\/em>Perbedaan <em>copywriter <\/em>dan <em>content writer <\/em>yang paling mudah untuk Anda identifikasi yaitu <strong>apa yang mereka tulis.<\/strong><\/p>\n\n\n\n<p>Kita sudah membahas apa yang <em>copywriter <\/em>tulis.<\/p>\n\n\n\n<p>Di sisi lain, seorang <em>content writer <\/em>umumnya bertanggung jawab menulis artikel web. Mereka biasanya membuat artikel web yang informatif dan mengedukasi.&nbsp;<\/p>\n\n\n\n<p>Artikel tersebut biasanya akan jadi materi untuk menunjang strategi SEO.<\/p>\n\n\n\n<p>Namun, jangan melihat perbedaan tersebut secara \u201csaklek\u201d. Pada kenyataannya, kedua hal tersebut mulai melebur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tugas <em>Copywriter<\/em><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.pixabay.com\/photo\/2017\/08\/01\/00\/38\/man-2562325_960_720.jpg\" alt=\"Man, Writing, Laptop, Computer, Write, Studying\"\/><figcaption>Sumber: <a href=\"https:\/\/pixabay.com\/photos\/man-writing-laptop-computer-write-2562325\/\">Pixabay<\/a><\/figcaption><\/figure>\n\n\n\n<p>Di poin ini, kami akan mengulas lebih detail&nbsp; tentang tugas <em>copywriter.<\/em><\/p>\n\n\n\n<p>Apakah tugas <em>copywriter <\/em>cuma menulis saja? Pada praktiknya, <em>copywriter <\/em>menjalankan tugas yang lebih kompleks dari sekedar menulis.<\/p>\n\n\n\n<p>Jika Anda menjadi <em>copywriter, <\/em>kira-kira seperti berikut inilah tugas dan tanggung jawabnya:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. <\/strong><strong><em>Copywriting&nbsp;<\/em><\/strong><\/h3>\n\n\n\n<p>Seperti yang kami sebutkan di bagian definisi, tugas utama seorang <em>copywriter <\/em>yaitu menulis <em>copy.<\/em><\/p>\n\n\n\n<p>Setidaknya ada tiga target yang harus Anda capai dengan <em>copy <\/em>tersebut:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Menggerakan target audiens<em> <\/em>ke <em>marketing lifecycle<\/em> milik perusahaan atau klien.<\/li><li>Membangun citra perusahaan atau klien, hingga menjadi otoritas di industri yang mereka geluti.&nbsp;<\/li><li>Memupuk kepercayaan dan loyalitas target audiens<em>.<\/em><\/li><\/ul>\n\n\n\n<p>Di atas kami sudah memberikan beberapa contoh <em>copy.<\/em><\/p>\n\n\n\n<p>Mengenai jenis <em>copy <\/em>mana yang harus Anda kerjakan, itu tergantung perusahaannya.<\/p>\n\n\n\n<p>Misalnya Anda bekerja di tim marketing suatu perusahaan skala menengah. Anda mungkin akan lebih banyak membuat <em>copy <\/em>untuk <em>landing page, email marketing, <\/em>postingan media sosial, dll.&nbsp;<\/p>\n\n\n\n<p>Kemungkinannya sangat kecil untuk Anda diminta mengerjakan <em>script <\/em>iklan TV.&nbsp;<\/p>\n\n\n\n<p>Nah, jika Anda bekerja di <em>agency, <\/em>kemungkinan besar Anda akan dituntut untuk menguasai seluruh bidang <em>copywriting.&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. <\/strong><strong><em>Proofreading &amp; Editing<\/em><\/strong><\/h3>\n\n\n\n<p>Setelah materi tulisan sudah selesai, pekerjaan <em>copywriter <\/em>belum selesai.<\/p>\n\n\n\n<p>Anda masih harus melakukan <em>proofreading <\/em>dan <em>editing.<\/em><\/p>\n\n\n\n<p><em>Proofreading<\/em> artinya Anda harus membaca ulang seluruh teks <em>copy <\/em>dan memastikan bahwa pemilihan katanya sudah pas dan tata bahasanya sudah tepat.<\/p>\n\n\n\n<p>Apabila kata-katanya kurang padat, diksinya kurang sesuai, ada <em>typo, <\/em>atau masalah tata bahasa lainnya, Anda harus mengeditnya hingga benar-benar beres.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. <\/strong><strong><em>Researching<\/em><\/strong><\/h3>\n\n\n\n<p>Sebelum mulai menulis, Anda juga wajib melakukan riset.<\/p>\n\n\n\n<p>Hasil riset tersebut nantinya bisa jadi referensi hingga landasan untuk menghasilkan <em>copy.&nbsp;<\/em><\/p>\n\n\n\n<p>Biasanya, klien akan meminta hasil riset Anda. Dari situ klien bisa memiliki gambaran, apa yang akan Anda kerjakan.<\/p>\n\n\n\n<p>Apakah mempresentasikan konsep ke klien tidak cukup? Biasanya klien juga butuh insight tambahan berupa data, statistik, atau trend. Jadi konsepnya punya landasan yang jelas, tidak mengawang.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. <\/strong><strong><em>Manage Project<\/em><\/strong><\/h3>\n\n\n\n<p><em>Copywriter <\/em>juga bertanggung jawab mengelola proyek <em>copywriting <\/em>dari awal hingga mencapai hasil akhir. Intinya, pekerjaan Anda harus optimal dan selesai sebelum deadline.&nbsp;<\/p>\n\n\n\n<p>Maka dari itu, Anda harus bisa membuat timeline kerja yang sesuai dan bisa Anda pertanggung jawabkan.&nbsp;<\/p>\n\n\n\n<p>Jika Anda bekerja di suatu perusahaan, Anda juga wajib berkoordinasi dengan bagian lain. Terutama <em>content creator, <\/em>seperti <em>graphic designer, content strategist, editor, dll.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>Skill <\/em>untuk Menjadi Seorang <em>Copywriter<\/em><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.pixabay.com\/photo\/2016\/02\/07\/21\/03\/computer-1185626_960_720.jpg\" alt=\"Computer, Pc, Workplace, Home Office, Desktop Computer\"\/><figcaption>Sumber: <a href=\"https:\/\/pixabay.com\/photos\/computer-pc-workplace-home-office-1185626\/\">Pixabay<\/a><\/figcaption><\/figure>\n\n\n\n<p>Untuk bisa menjalankan tugas-tugas di atas, Anda harus memiliki <em>skill <\/em>khusus.<\/p>\n\n\n\n<p>Menurut <a href=\"https:\/\/www.entrepreneur.com\/article\/355287\">Entrepreneur.com<\/a>, setidaknya ada 7 <em>essential<\/em> <em>skill <\/em>yang Anda butuhkan untuk menjadi seorang <em>copywriter, <\/em>yaitu:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em>Content Creations Fundamentals<\/em><\/strong><strong>. <\/strong>Membuat konten marketing dalam bentuk tulisan, dengan berbagai format, untuk berbagai media.<\/li><li><strong><em>Writing<\/em><\/strong><strong> <\/strong><strong><em>craft &amp; creativity<\/em><\/strong><em>. <\/em>Memiliki referensi kosakata yang luas dan mampu merangkai kata-kata tersebut secara kreatif. Selain itu, Anda juga perlu memahami tentang <em>tone <\/em>tulisan dan POV untuk bisa menarik <em>audiens <\/em>dari berbagai kalangan.<\/li><li><strong><em>SEO<\/em><\/strong>. Memahami konsep SEO untuk mengoptimalkan penulisan <em>copy <\/em>atau konten di ranah online.<\/li><li><strong><em>Conversions.<\/em><\/strong><em> <\/em>Mampu memilih kata atau frasa persuasif yang tepat untuk mendorong pembaca, melakukan aksi.<\/li><li><strong><em>Communication<\/em><\/strong>. Bisa mengkomunikasikan pesan secara efektif dan mempresentasikan sesuatu yang kompleks jadi mudah dicerna.&nbsp;<\/li><li><strong><em>Online Research &amp; Sourcing<\/em><\/strong><strong>.<\/strong> Mampu mengumpulkan referensi, hingga berbagai data statistik secara efektif menggunakan berbagai platform online. Dalam konteks ini, Anda juga harus melek terhadap trend.<\/li><li><strong><em>Editing &amp; Proofreading.<\/em><\/strong> Mengerti betul tentang penggunaan tata bahasa yang tepat. Serta mampu mengedit hasil tulisan agar sesuai dengan tata bahasa dan bisa menjadi lebih efektif.<\/li><\/ul>\n\n\n\n<p>Lalu bagaimana dengan gelar pendidikan? Apakah lulusan SMA bisa menjadi <em>copywriter?<\/em><\/p>\n\n\n\n<p>Sayangnya, rata-rata perusahaan masih menerapkan syarat minimal lulusan S1 untuk jadi <em>copywriter. <\/em>Jika <em>requirement<\/em> nya sudah seperti itu, mau bagaimana lagi. Sangat sulit untuk menembusnya, kecuali Anda punya orang dalam.<\/p>\n\n\n\n<p>Meskipun bisa, peluangnya cukup kecil.<\/p>\n\n\n\n<p>Lain cerita jika Anda ingin bergelut di dunia <em>freelance.&nbsp;<\/em><\/p>\n\n\n\n<p>Di ranah <em>freelance, <\/em>seorang <em>copywriter <\/em>tidak dituntut gelar pendidikan tertentu. Selama portofolio pekerjaan Anda cukup oke, klien biasanya tidak akan ambil pusing dengan gelar pendidikan.<\/p>\n\n\n\n<p>Semuanya kembali lagi ke <em>skill <\/em>dan kemampuan Anda \u201cmenjual diri\u201d.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Prospek Menjadi <em>Copywriter<\/em><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.pixabay.com\/photo\/2015\/01\/09\/11\/09\/meeting-594091_960_720.jpg\" alt=\"Meeting, Brainstorming, Business, Teamwork, Team\"\/><figcaption>Sumber: <a href=\"https:\/\/pixabay.com\/photos\/meeting-brainstorming-business-594091\/\">Pixabay<\/a><\/figcaption><\/figure>\n\n\n\n<p><em>Copywriter <\/em>biasanya bekerja dimana? Apakah pekerjaannya cukup menjanjikan?&nbsp;<\/p>\n\n\n\n<p>Secara umum, <em>copywriter <\/em>banyak bekerja di:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Agency (creative agency, advertising agency, digital agency, <\/em>dll.)<\/li><li>Bagian marketing di suatu perusahaan.<\/li><li>Perusahaan media.<\/li><li>dll.&nbsp;<\/li><\/ul>\n\n\n\n<p>Anda bahkan bisa bekerja secara <em>freelance. <\/em>Saat ini sudah banyak platform yang mewadahi para <em>freelancer <\/em>untuk mencari kerja, misalnya: Sribulancer, Freelance.co.id, Projects.co.id, dll.&nbsp;<\/p>\n\n\n\n<p>Beberapa <em>agency <\/em>juga ada yang mempekerjakan para <em>copywriter <\/em>secara <em>freelance.&nbsp;<\/em><\/p>\n\n\n\n<p>Jadi, profesi ini masih besar peluangnya. Apalagi <em>copywriter <\/em>termasuk pekerjaan yang sulit tergantikan oleh robot.&nbsp;<\/p>\n\n\n\n<p>Bagaimana dengan gajinya?<\/p>\n\n\n\n<p>Gaji <em>copywriter <\/em>pemula umumnya ada di kisaran 3 &#8211; 4 juta per bulan. Sedangkan gaji <em>copywriter <\/em>senior bisa lebih dari 6 juta.&nbsp;<\/p>\n\n\n\n<p>Angka tersebut hanya kisaran kasar. Perkara gaji tentu saja tergantung juga dengan skala perusahaan dan UMR.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Copywriter: Marketer Bersenjatakan Kata-kata<\/strong><\/h2>\n\n\n\n<p>Pada hakekatnya, <em>copywriter <\/em>merupakan seorang <em>marketer <\/em>yang spesialisasinya ada di bidang penulisan\/<em>copywriting.&nbsp;<\/em><\/p>\n\n\n\n<p>Selain mengerjakan <em>copywriting, copywriter <\/em>juga memiliki tugas lain, misalnya: <em>proofreading, editing, researching, <\/em>dan<em> manage project.<\/em><\/p>\n\n\n\n<p>Maka dari itu, <em>copywriter <\/em>butuh lebih dari sekedar <em>skill <\/em>menulis\/<em>copywriting<\/em>. Masih ada beberapa <em>skill <\/em>penunjang lain, misalnya: <em>content creation fundamentals, writing craft &amp; creativity, SEO, conversion, communication, research &amp;sourching, editing &amp; proofreading.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apa itu Copywriter? Copywriter adalah seorang penulis profesional yang bertugas menulis copy atau copywriting.&nbsp; Copy di sini bukan menyalin tulisan orang lain ya! Kalau begitu, gampang banget kerjanya. Pada konteks ini, copy artinya teks bersifat persuasif, yang bisa mendorong seseorang melakukan suatu tindakan. Hal ini jadi elemen penting untuk menunjang kegiatan pemasaran\/marketing. Contohnya:&nbsp; Tagline suatu &#8230; <a title=\"Apa itu Copywriter? Mengenal Tugas, Skill dan Prospek Kerjanya\" class=\"read-more\" href=\"https:\/\/www.jogjahost.co.id\/blog\/copywriter-adalah\/\" aria-label=\"Read more about Apa itu Copywriter? Mengenal Tugas, Skill dan Prospek Kerjanya\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":2278,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[245],"tags":[],"class_list":["post-1978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apa itu Copywriter? Mengenal Tugas, Skill dan Prospek Kerjanya<\/title>\n<meta name=\"description\" content=\"Copywriter adalah penulis profesional, khusus menulis materi pemasaran (copywriting). 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